BORN TO CHEW THE FAT (AND TRIM IT).

I’m Lindsey Butler, a Memphis-based communications nerd who thrives in an environment centered around big pictures, interconnectivity and continuous learning. My educational and professional backgrounds span everything from arts and humanities to technology and marketing. Words are my vehicle, and my editing skills polish better than a chamois.

There were six Lindsey’s in my first grade class, so folks just call me Butler.

I started annotating books before I learned times tables, and the rest of my life has proceeded accordingly. Growing up, I was obsessed with analyzing drive-thru menus, junkmail and school newsletters. What I assumed was an adolescent preoccupation with words was an adult occupation waiting to be discovered: copywriting.

I believe in the power of stories and their ability to shape and define the world.

One of my passions is helping others see themselves as storytellers, especially those who shy away from that description. From musicians and nonprofits to healthcare professionals and industrial manufacturers, I have worked with brands, causes and individuals across a wide spectrum. Every topic becomes compelling when I start digging.

Above all, I believe in brevity — spectacle draws the crowd, but distillation lands the punch.