Pat Williams Restoration
Copywriting, Photography & Content Strategy
Creative Agency: RocketFuel
I spent several days onsite with the client interviewing stakeholders and taking photos to document the PWR Porsche restomod process. After this discovery phase, I collaborated with the RocketFuel creative team to wireframe the website content and wrote all web copy for launch.
RETHINK RESTORATION
We drool over vintage Porsches returned to perfect factory condition, but it breaks our hearts a little to know these Concours cars spend most of their lives circulating between shows or sealed up in a garage somewhere. At PWR, we believe beautiful, high-performance cars belong on the road. Our restomods seamlessly blend vintage looks with modern performance and instrumentation to create something unique:
an icon built to be driven.
GETTING STARTED
The first step of your Porsche restomod is a full teardown and evaluation, which involves recording the condition of every part, down to the smallest nuts and bolts. Next, we organize the car’s various pieces into groups and begin the process of cleaning, reconditioning and/or replacing parts — section by section.
EXTERIOR
IT’S LIKE A SHINY JIGSAW PUZZLE
After the initial teardown, your car’s body panels and exterior accessories are individually cleaned and stripped to remove all existing surface layers, buffed and blasted to create a cosmetically flawless foundation and then put through a multi-stage painting process that includes electrophoretic coating to protect against corrosion.
Between the cleaning, reconditioning, painting and drying stages, the full exterior restomod process can take up to six weeks to complete, but the results are astounding. While the body panels are undergoing transformation, we clean and align your chassis, rehab or replace your wheels and lights and prepare the full frame to be used for engine testing in the roller phase.
UNDER THE HOOD
BRAIN SURGERY FOR CARS
Every part of your Porsche’s transmission, drivetrain and suspension are individually cleaned, electroplated where appropriate and tested for functionality and durability. We do our absolute best to keep as many of your original parts intact as possible, and we replace those that aren’t salvageable with refurbished “new” old stock to maintain performance continuity. During this phase, we also prepare any mods or updates you requested for installation.
PERSNICKETY STUFF
After thoroughly cleaning and replacing every part, we begin a detailed screening process. Each component of your engine, transition and suspension is bench-tested and then installed in your freshly cleaned, aligned chassis.
ROLLING IT ALL UP
Once we’ve finished bench-testing and installing your core, your Porsche will basically look like a barebones race car. Now it’s time to drive test, which is one of our favorite things to do!
We hook your car up on our rolling road dyno and give it a full workout without ever leaving the garage. Before outfitting your interior or reattaching body panels, we analyze the power and torque data we collect during the roller testing phase to make final adjustments.
INTERIOR
THE ICING ON THE CAKE
At this point, your Porsche runs like a dream and looks like a dream, so the next step is making it feel like a dream.
We start by installing the upholstery and trim options you picked during the check-in process, which includes individually wrapping your seats before bolting them into the frame. We carefully position your preferred instrumentation and electronic system into your dash, seamlessly and securely blending new tech with vintage-inspired mounts. Once we’ve tested your interior systems, the final touch is installing brand new glass for all of your windows, including front and rear windshields.
ABRACADABRA, Y’ALL
Once the whole enchilada has been fully reassembled and passed each round of shop-testing, we perform road-testing (i.e. we have a blast driving your car around for a bit). If we notice anything that looks or performs less than absolute perfection, we give it some PWR TLC. Once we’ve seen that every. single. detail. meets our satisfaction, we shine that puppy up and give you a call.