Brand Development, Copywriting, Content & Marketing Strategy
Creative Agency: RocketFuel
THE CLIENT
For over 25 years, Cook Systems has used a unique approach to IT talent selection, training and development to support a diverse roster of clients, including government agencies and Fortune 500 companies. Cook's time-tested process yields highly competent tech professionals and effectively integrates them into a variety of operating environments.
THE CHALLENGE
From brand identity to sales collateral, the RocketFuel team partnered with Cook Systems on a variety of projects over the course of 2+ years. Our ever-evolving objectives included generating brand awareness via search marketing, driving training class enrollment via social media advertising, as well as designing printed sales sheets and brochures for flagship programs, like FastTrack'D and Cloud Consulting.
BOLD COLORS, BIG IDEAS
When developing Cook's visual identity, we sought to combine the company's reputation for dependability with its talent for creative problem-solving. What emerged was a mark that draws strength from its structure and wit from its vibrancy. We then infused Cook's highly technical programmatic offerings with just the right dash of levity to create print collateral that attracts the eye like a tractor beam.
MORE CLICKS, LESS BUCKS
We also implemented a laser-focused social media campaign designed to build the right audience — not the biggest.
